Art/ Creative Directors you need to know

To succeed in fashion, you need to know the greats who’ve helped shaped it. Not only will the industry expect it, this knowledge will inspire your own creative process and help inform your own career path. This is not a definitive list, so we encourage you to do your own research and discover more.

Fabien Baron

Fabien Baron is a French art director and magazine editor. He is best known for his iconic ad campaigns and work as editorial director of Andy Warhol's Interview magazine. Over the course of his career, he has overhauled the image of at least five major fashion magazines such as Vogue Italia and Harper's Bazaar. He has also defined the visual identities of multiple brands including Calvin Klein, Balenciaga and Burberry. His instantly recognisable bold, elegant typography arranged around expanses of white space has become mainstream. He has also won numerous industry awards, particularly for his work on designer fragrances.

Best known for: The iconic 90's Calvin Klein ad campaigns along with his clear aesthetic.

See more: Baron & Baron Website 


TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. Images published in the magazine have since been applied to a variety of products and media. TOILETPAPER images have also been reviewed by weekly and art magazines worldwide and also appeared in special issues of magazines such as Vice and Hunger.

Best known for: Bold, colourful, satyrical and abstract imagery.

See more: Toiletpaper instagram 

Becky Smith

Becky Smith is a London based Art Director. She launched Twin magazine in 2009, which is an award winning, content driven hard-back biannual, as well as setting up Twin studio, an independent creative consultancy for fashion and art brands. Previously, Becky has worked as visual director at Stella McCartney, creative director at Spring Creative, art director for AKQA and has worked alongside Robin Derrick at British Vogue, as well as at i-D, Harper’s Bazaar, Elle, 10 and Wallpaper.

Best known for: Founding the award winning Twin magazine 

See more: Twin factory website 

Carol Lim and Humberto Leon

Carol Lim and Humberto Leon founded the store Opening Ceremony in 2002, originally in New York, and now they have stores in Los Angeles and Tokyo. In 2011, Leon and Lim were also appointed creative directors of Kenzo. Inspired by different cultures, the duo are well-travelled and throughout their career they have introduced New Yorkers to Havaianas flip-flops from Brazil, Topshop from the UK, Cheap Monday from Sweden and Acne jeans from Japan. They have also helped launch their friends’ labels, such as Alexander Wang, Rodarte, and Proenza Schouler.

Best known for: Founding Opening Ceremony and rebranding of Kenzo

See more: Article on Opening Ceremony

Mathias Augustyniak and Michael Amzalag

Mathias Augustyniak & Michael Amzalag are a design and art direction partnership under the name of M/M. The pair are best known for their abstract and directional art direction in collaboration with the likes of Yohji Yamamoto, Nicolas Ghesquière, Jil Sander, Calvin Klein and Stella McCartney. Their work has appeared in numerous titles including French Vogue, Purple Fashion, Man About Town and Les Inrockuptibles. They have collaborated with top fashion photographers such as Pierre Huyghe, Philippe Parreno, Inez & Vinoodh, Liam Gillick and Sarah Morris. In addition, the duo regularly work with musicians from Kayne West to Madonna, Björk and Mew.

Best known for: Digital collaging within their work and their collaborations with photographers Inez and Vinoodh. 

See more: M/M Paris instagram 

George Lois

George Lois is an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine between 1962 and 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois's Esquire covers. Additionally, he runs his own ad agency and throughout his career has had many successes, including: making a failing MTV a huge success with his “I Want My MTV” campaign; made an unknown Tommy Hilfiger immediately famous with one ad and written many successful books including  George, be careful, The Art of Advertising  and What’s the Big Idea?

Best known for: Iconic Esquire covers and satyrical imagery.

See more: George Lois website 

More art directors to explore:

  • Alber Elbaz
  • Alexandre de Betak

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